Grubhub Waives Delivery and Service Fees on Orders Over $50

Grubhub is making a big play to catch up with rivals DoorDash and Uber Eats.

On Monday, the food delivery company announced a major policy shift alongside the debut of its Super Bowl 2026 commercial. Soon, customers will no longer pay delivery or service fees on restaurant orders over $50—a move that could translate into meaningful savings and make Grubhub a more attractive option in an increasingly crowded market.

The new Super Bowl ad features actor George Clooney hosting an over-the-top dinner party. When the dramatic question is posed, “Who will eat the fees?” Clooney delivers the punchline: “Grubhub will eat the fees.”

According to Grubhub, the fee elimination is a permanent change designed to put more money back into customers’ pockets during tough economic times. The company notes that delivery and service fees on orders over $50 typically average around $13 per order across major food delivery platforms.

This move sets Grubhub apart from its competitors. Neither DoorDash nor Uber Eats offers a permanent waiver of delivery and service fees on large orders. Instead, their discounts are usually tied to limited-time promotions or paid subscription programs like DashPass or Uber One, often with restrictions on participating restaurants.

The announcement comes as Grubhub works to reverse slowing user growth. Acquired by Marc Lore’s Wonder Group in 2024, the company saw its monthly active users drop 20% year over year in 2025, falling to 8 million, according to Sensor Tower. By comparison, DoorDash reports nearly 50 million monthly active users.

Beyond the new fee policy, Grubhub has also been expanding its offerings. The company recently acquired Claim, a startup that provides cash-back rewards at local restaurants. Customers can redeem those rewards for dine-in or pickup orders, while restaurants gain access to more personalized loyalty and engagement tools.

Together, these moves signal Grubhub’s effort to regain momentum—and give customers a compelling reason to order again.